Act I · Cast
Every Stage
MomsWivesBubbiesNewlywedsSinglesGreat-grandmas
✦ Frum Minimalism Presents ✦
The OUT
Challenge
3 days of clutter eviction for Jewish women. We're doing OUT. Are you in?
Monday • Tuesday • WednesdayJune 29 – July 1
New York✦Tel Aviv✦Jerusalem✦Brooklyn✦London✦Los Angeles✦Paris✦Miami✦Lakewood✦Toronto✦Montreal✦Antwerp✦Buenos Aires✦Melbourne✦Johannesburg✦Manchester✦Zurich✦Moscow✦Chicago✦Bnei Brak✦Monsey✦Boca Raton✦Sydney✦Berlin✦New York✦Tel Aviv✦Jerusalem✦Brooklyn✦London✦Los Angeles✦Paris✦Miami✦Lakewood✦Toronto✦Montreal✦Antwerp✦Buenos Aires✦Melbourne✦Johannesburg✦Manchester✦Zurich✦Moscow✦Chicago✦Bnei Brak✦Monsey✦Boca Raton✦Sydney✦Berlin✦
It's quick.It's easy.It's fun.
And it is going to be EVERYWHERE.
For three days, Jewish women all over are going to stop staring at the clutter, stop organizing the clutter, stop moving the clutter from one shelf to another…
And finally get it OUT.
✦ Who It's For ✦
OUT Is for You
Act I · Cast
Every Schedule
Business ownersStay-at-home momsWorking momsBusy women with full lives
Act I · Cast
Every Kind of Home
Kitchen loversKitchen avoidersOrganizing prosClutter-ownersClutter-haters
Act I · Cast
Every Personality
ShopaholicsMoms of teensMoms of toddlersWomen who love cleaningWomen who'd rather do anything else
If you have stuff in your house that does not need to be there… OUT is for you.
✦ LISTEN UP! ✦
They Lied to Us
01
They told us we needed more.
02
But more did not make life easier.
03
The stuff took over.
Because that is what stuff does. It spreads. It multiplies. It settles in. It makes itself comfortable.
And then somehow WE are the ones working for IT.
Not Anymore.
It's time to take back what's ours.
It's time for OUT.
✦ A Global Movement ✦
Jewish Women Everywhere
Are Getting Ready to OUT
London→LA
Brooklyn→Berlin
Johannesburg→Jerusalem
Manchester→Mexico
Lakewood→Las Vegas
Monsey→Melbourne
This is a movement.
For three days, OUT girls everywhere are going to turn on the OUT song, grab a bag, and get things OUT.
Not someday.
Not when the house is calmer.
Not when life slows down.
Now.
Because the clutter is not waiting.
And neither are we.
✦ No Pressure ✦
Easy as 1, 2, 3
If throwing stuff away scares you, OUT is perfect for you.
This is not extreme minimalism.
This is not empty white walls.
This is not owning three dresses and one fork.
This is frum minimalism.
We are not getting rid of everything.
We are getting rid of the things that are making our homes harder to run.
In OUT, we focus on clutter that is:
- Easy to find
- Easy to part with
- Easy to feel a difference from
- You do not need hours
- You do not need bins
- You do not need a babysitter
- You do not need to be organized
You just need to show up, turn on the song, and get something OUT.
✦ The Plan ✦
How OUT Works
Every day for three days, you will:
Step
I
Watch the Daily OUT Mission Video
Short. Fun. Practical. Ellie will tell you exactly what we are getting OUT that day.
Step
II
Do the Easy OUT Mission
You'll get one surprise mission each day. It will be simple. It will be doable. And you can do it in one round of the OUT song. Want to keep going after that? Amazing. But the mission itself is small on purpose. Because OUT is abOUT action.
Step
III
Post Your Win
Post the photo. Post the bag. Post the message. Post "DONE." Post "I cannot believe I just got that OUT." Or celebrate privately if that feels better.
✦ What You Get ✦
What's Inside OUT
For just $12, you get:
01Ticket
3 Daily OUT Mission Videos
Short, fun, practical videos with Ellie to get you moving.
02Ticket
3 Clear OUT Mission Guides
Each mission comes with simple examples so you know exactly what to do.
03Featured
The OUT Song — Instant Access
Yes. The song. IT'S EPIC. You get it right away so you can turn it on, get moving, and get into OUT mode immediately.
04Ticket
Out Girls Picture Pinboard
So you can see everyone else's CRAZY OUT'S.
05Ticket
Surprise Prizes
Because if we are getting clutter OUT, we might as well make it exciting.
The OUT Awards
- ✦ Queen of the Day
- ✦ Biggest OUT
- ✦ Funniest OUT
- ✦ Oldest OUT
- ✦ Grossest OUT
- ✦ Most Shocking OUT
- ✦ Most Relatable OUT
- ✦ Most Inspiring OUT
- ✦ Most "Why Did I Still Own This?" OUT
What will YOU win?
— Act II · The Founder —
Hi, I'm
Ellie Azerad
Founder · Frum Minimalism
I'm the founder of Frum Minimalism, and I help Jewish women simplify their homes and lives by getting rid of the stuff that is making everything harder than it needs to be.
✦ ✦ ✦
Frum Minimalism changed my life.
Not because I suddenly became a perfectly organized person. I did not. It changed my life because I finally understood something very simple:
The more stuff I owned, the more stuff I had to manage.
And the more stuff I had to manage, the less energy I had for the things that actually mattered. That is why I am so beyond passionate abOUT sharing this with other frum women.
And that is why I created OUT.
Low TimeLow CostLow PressureHigh Impact
Notes from Ellie
- Maybe I am not lazy.
- Maybe I am not messy.
- Maybe I am not failing at my home.
- Maybe I am just managing too much stuff.
Maybe the answer is OUT.
Love,
Ellie
✦ Side Effects ✦
The Magic of Decluttering
Getting rid of stuff has mysterious side effects.
My marriage has completely changed. I didn't realize how much the clutter was getting in between us. Our shalom bayis improved so much once our house wasn't stressing us OUT anymore.
You know what surprised me? I didn't expect decluttering to help with emotional connection issues… but it did.
I wasn't unhealthy, but I wasn't healthy either. I wasn't prioritizing food, meals, exercise, nothing. But once I got my home under control, I had the brain space and energy to start taking care of my health too.
Teaching me to be the boss of my stuff has somehow caused me to be more assertive in other areas of life, including as a parent!
Ready?
JOIN NOW FOR $12✦ FAQ ✦
OUT With Your Questions
OUT is not pretending to declutter your entire house in three days.
That is what Home Reset Bootcamp is for.
OUT is abOUT starting.
It is abOUT proving to yourself that you can make decisions, let things go, and feel a difference quickly.
Also?
Three tiny missions can make a very noticeable difference.
You are going to love it.
No problem.
Posting photos is optional.
You can post a message instead.
You can send a photo privately.
You can simply do the mission and celebrate quietly in your own kitchen.
OUT is not abOUT proving anything to anyone.
OUT is abOUT getting stuff OUT.
It's $12.
That's $4 a day.
For videos, missions, reminders, prizes, accountability, the OUT song, and the energy of Jewish women everywhere doing this together!
Also?
This is probably the first $12 you'll spend that helps you bring LESS into your house, not more.
Do not overthink this.
Get in.
Get moving.
Get it OUT.
That is exactly why OUT is designed this way.
The videos are super short.
The missions are super easy.
The song gets you moving.
And the whole thing is only three days.
This is not a giant course sitting in your inbox judging you.
This is not a 12-week project.
This is three days.
Three missions.
One song.
OUT.
Good.
Me neither.
Frum Minimalism is not extreme minimalism.
You do not need white walls, three OUTfits, or an empty house.
You are allowed to own things.
You are allowed to like things.
You are allowed to keep what you use, need, and love.
We are not getting rid of your life.
We are getting rid of the stuff that is making your life harder.
The mission can be done in abOUT 5 minutes.
Basically, one round of the OUT song.
If you want to keep going, go ahead.
But you do not have to.
This is designed to be easy enough to actually do.
Just get up, get moving, and get it OUT.
✦ Final Call ✦
You've Got
to Be In
to Be OUT
Jewish women all over the world are going to be doing it.
The groups are going to be buzzing.
The wins are going to be flying.
The song is going to be stuck in everyone's head.
And stuff is going OUT.
It's going to be big.
It's going to be fun.
It's going to be freeing.
It's going to be very, very satisfying.
So now the only question is:
Are you going to be an OUT girl?
JOIN NOW FOR $12
June 29 – July 1 · Monday • Tuesday • Wednesday